Shaping the future for animals in Sussex

We’re passionate about creating a world where animals are treated with kindness, respect and understanding.

Our new strategy has been carefully developed to meet the needs of animals and their owners across Sussex over the next three to five years, while positioning the organisation to navigate the challenges of the current financial climate.

The problem

Many pets have their needs consistently unmet, resulting in lives that fall short of modern animal welfare standards.

The most vulnerable animals are often:

  • Misunderstood
  • Easily obtainable
  • Fashionable or trend-driven
  • Considered "difficult"
  • Cheap to acquire

When their needs are not met, animals may:

  • Suffer unnecessarily
  • Be surrendered to animal welfare charities
  • Die prematurely

Both at Raystede and in the wider animal welfare sector, demand for rescue and rehoming continues to exceed available capacity.
Limited foster placements and a shortage of suitable adopters make it impossible to help every animal that needs support.

The focus of our work

Prioritising greatest need

We will focus on animals with high or complex welfare needs who are not currently receiving appropriate care, while also supporting the people responsible for them.


Two key elements

The two important elements to our strategy are animals and people. Raystede is here to support and help both - with animals front of mind.

Prioritising greatest need

We will focus on animals with high or complex welfare needs who are not currently receiving appropriate care, while also supporting the people responsible for them.


Two key elements

The two important elements to our strategy are animals and people. Raystede is here to support and help both - with animals front of mind.

Ultimately, we want

Animals in Sussex to have a good life, and people are supported to achieve that.

What we will do

Prevention


We prevent poor animal welfare through education, advocacy and campaigns.

More people are choosing their pets and keeping animals more responsibly and knowledgeably.

Support


We support pet owners to provide a good life for their pets and keep them in the home when appropriate.

More pets are able to live a good life and, where appropriate, stay at home with their owners with subsequent animal welfare benefits.

Care


We care for animals by developing welfare standards, rehoming and providing sanctuary for them.

More animals that are not able to be looked after elsewhere are rehabilitated and rehomed well or are provided with sanctuary.

What success looks like

  • Potential pet owners to make more informed decisions when acquiring a pet, with a better understanding of the welfare needs of different species.

  • Pet owners to feel supported and commit to giving animals in their care a good life.

  • Professionals who care for pets to have an understanding of the rescue sector and shops to improve their knowledge and access to quality pet supplies.

  • Policy makers and influencers to engage with our position on animal welfare and see us as the trusted local experts.

  • More animals to live in homes that provide the best life possible.

Download PDF

Next steps


Our strategy sets out where we want to go. Find out how we're putting our plans into action, investing in our future, and creating a resilient, sustainable Raystede for the years ahead.

Read Raystede's plans for the future

How you can help



Rescue pets are best
Adopt or foster an animal from Raystede.

Support Raystede
Donate
, sponsor an animal, fundraise, volunteer, visit our shops and café, leave a gift in your Will or simply tell everyone you know about our work!


Be an animal hero
Advocate for animal welfare and pledge to give animals a good life.


Support Raystede monthly Make a one time donation

How you can help



Rescue pets are best
Adopt or foster an animal from Raystede.

Support Raystede
Donate
, sponsor an animal, fundraise, volunteer, visit our shops and café, leave a gift in your Will or simply tell everyone you know about our work!


Be an animal hero
Advocate for animal welfare and pledge to give animals a good life.


Support Raystede monthly Make a one time donation